A number of research studies have been carried out to examine the link between color and human personality. Infographics appeal to us because we are visual creatures. According to the 2018 B2B Content Marketing report, a good number of advertisers use infographics (65 percent) but this figure is lower compared to videos (72 percent), case studies (73 percent), and social media posts (94 percent).Ĭredits: Content Marketing Institute/MarketingProfsĪnd while more and more businesses include infographics in their marketing strategies, it is also important to use them effectively. Unfortunately all too often businesses use the wrong marketing tools to engage with customers and improve brand awareness. That is a lot of work for marketing departments and should be done right. All these result in reduced brand loyalty and trust, with companies trying their best to engage the disengaged. Consumers who are confused often face results such as choosing without thinking, shopping fatigue, picking the wrong products and services, postponing a purchase, and being disappointed after making undesirable purchases. Information overload can cause confusion and result in sub-standard choices. The rate of data generation is impressive, whether graphs, multimedia, blog posts, news, scholarly articles, case studies, or e-books. The reasons why we are drowning in information are many: deregulation and globalization intensify competition the volume of business communication has increased, including with stakeholders, suppliers, and customers and there are so many ways in which we can communicate nowadays – via video conferencing, email, voice mail, fax, phone, and in-person. Facing the Information Overload Problem.
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